Every great company begins with a moment.
Ours began with trust.
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Long before Oraxxi had a name, Paul discovered what great technology was supposed to feel like after using an iPhone for the first time. It wasn't just the product that impressed him — it was the experience. The quality, the simplicity, and the way everything worked together made him realise that great technology should be accessible to more people.
During the COVID-19 lockdown, while stuck in the Northern Cape and unable to return to Johannesburg, Paul began helping people source Apple products through a local supplier. The commission was small, but that wasn't what mattered.
What mattered was seeing complete strangers trust him with thousands of rands.
Every successful order meant another happy customer. Another recommendation. Another reason for someone to believe buying technology online could be safe.
Then came the order that changed everything.
A customer received a faulty device. When Paul contacted the supplier, expecting the warranty to be honoured, the response was disappointing. The customer was blamed, and no solution was offered.
"But the customer
didn't know
the supplier.
They knew Paul."
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His name was attached to the sale. His reputation was on the line.
Rather than walking away, Paul chose to make things right using his own money.
He lost a commission.
But he protected something far more valuable.
Trust.
That moment became the foundation of Oraxxi.
In 2022, Oraxxi was officially founded on one simple belief:
If customers trust your name, your name must stand behind every product you sell.
That belief continues to guide every decision we make. From the suppliers we work with to the products we offer and the warranties we provide, our goal has never been to become just another technology retailer.
Our goal is to become the company people think of when trust matters most.
The name Oraxxi doesn't have a meaning — and that's intentional.
We believe great brands aren't defined by their names. They earn their meaning through every promise they keep, every problem they solve, and every customer who chooses to come back.
Today, Oraxxi is growing beyond Apple products with a vision of becoming one of South Africa's most trusted technology retailers, serving more than one million customers through an exceptional online experience, physical stores, and a company built to last.
Because technology will always evolve.
Trust never will.